When getting along the fierce competitive waves of the digital marketing agency, one must be geared up with the most valuable techniques and tips to gain recognition. In this digital era, capturing the attention of your target audience comes as the ultimate goal of every business it be large scale enterprise or a struggling startup.
If you dream about hitting the top charts, you must learn about the simplest yet the most effective techniques to achieve your aim. The most powerful marketing technique, followed by millions around the globe, is video marketing. According to the research around 24% of marketers are planning to create interactive videos to boost their marketing outcomes.
How Explainer Videos Impact Your Organic Outcomes
If you look at the video marketing statistics, you will get flooded with many statistics all directing marketers towards its creation. Around 76% of marketers claim that video helps them gain more traffic. Not only this, almost 51% of professionals around the globe prefer videos to accelerate their ROI. Videos reap social media results as well. A single video can increase almost 1200% social shares. If you compare static text with the content presented through motion graphics, you will find that 80% of visitors who visit your site would prefer to watch a video than reading static text.
The main element to establish your company on a stable and progress grounds is by following techniques to attract the target audience. With video marketing, you can hit your targets much easily and efficiently. Once you become successful attracting your target audience, converting them into prospective customers would become as smooth as a breeze. By uploading a simple video on your landing page, your website can entertain 300x times more traffic along with accelerating conversion up to 80%.
Considering the astonishingly amazing outcomes of videos are you planning to create explainer videos for your brand promotion?
Explainer videos are the most interesting technique to capture the attention of your target audience. There are several different types of explainer videos where each one of them plays a significant role in producing outcomes.
The purpose of explainer videos is to engage the viewers by providing them with valuable information and following a problem-solving approach. The content is not completely promotional but it aims to spread product awareness. Certain aspects from the writing style to video type should be according to your brand acuity in order to dig out better results.
Here is the step-by-step process to create an explainer video for your business.
- Step #1- Set Your Targets
- Step #2– Choose The Right Platform to Post
- Step #3- Choose The Right Style of Explainer Video
- Step #4– Compose The Video Script
- Step #5- Storytelling: Trigger The Emotions
- Step #6– Pick The Right Animation Tool and Software
- Step #7– Characterization & Aesthetics
- Step #8– Music & Sound Effects
- Step #9– Add The Voice Over
- Step #10– Evaluate The Completed Version
Step #1- Set Your Targets
To make your marketing campaign success meticulous approach and thought-out plan are the must two aspects. You need to foundation your videos on stable grounds to make them progress at double the pace.
By setting targets, you make things clearer and easy to evaluate. The basic criteria are to follow the SMART rule:
- S- Sustainable- your video should be able to generate the outcomes that are sustainable
- M- Measurable- Make the outcomes measurable and you must have the right tool with a plan to use
- A- Attractive- Achievable-Think rationally and practically. Do not build a cloud in the sky and target goals that are achievable
- R- Relevant- Your video should be relevant to your niche and it should reflect uniformity
- T- Timeless- Do not aim to hit a specific time, rather make your video timeless
Here is how a marketing funnels looks like:
A marketing funnel has five basic levels and videos have the traits to fit in each one of them perfectly. You need to create your video content strategically to generate the right results from the funnel, ultimately leading your target audience towards the call to action.
Follow the above mentioned goal setting technique to get the right direction to video making. When you have a goal you will be able to evaluate your video’s performance and identify the lacking.
Step #2- Choose The Right Platform to Post
Are you stressed about which platform to go with for your branding video? Well, to reach a proper conclusion you have to ponder on two basic aspects- the target audience, the suitability of the social media platform.
Find The Prospective Group of Target Audience
Demographics presented the consumption of videos with respect to the group of target audience as:
- Millennials- 48%
- Generation Xers- 38%
- Baby Boomers- 26%
Around 80% of users with ages between 18-49 years watch videos on different platforms. A total of 3.25 billion hours are spent streaming videos every month. If ponder on the gender demographics, 43% males whereas 40% females watch videos.
You need to discover the right group of audience. You must know to whom your video is going to reach. Its best to keep a targeted approach to dig out better outcomes. The next aspect is to see which platform has the most percentage of your target audience. You need to select the one that is leading to have a greater exposure for your video.
Facebook is one of the most crowded platforms when it comes to video advertisements. Over 4 billion videos are viewed every day. Around 100 million hours are spent watching videos. In addition, 500 million people watch videos every day.
Around 32.4% of users are age around 25 to 34 years. In addition, 4.7% of users are 35 and older among the Facebook’s audiences and only 5.8% users are 17 and under.
According to Statista, Instagram has over 1 billion users belonging to different regions across the world. The number of count is growing as the platform keeps on updating its algorithms.
The highest percentage of users age between 18 to 259 years; 28% of users are 30 to 39 years old along with 11% of users are age between 50 to 64% and only 4% are over 65 years.
With over 79% of internet users streaming on YouTube, it has a total of 2 billion follower count. The massive platform is still growing its number of users.
Around 71% of users ages 26-35 whereas 67% are around 36-45. In addition, 58% of users are between 56 and older.
Twitter accounted for a total of 187 million active users in 2020. It’s one of the oldest yet highly used social media platforms.
Twitter entertains 44% of users of ages 18- 24 years. Around 31% users age between 25 to 35 years whereas 17% of users are 50 and above year old.
Looking at the demographics, you can see how each of these listed platforms differ one another. You need to analyze your target group and pick the platform which suits your business model.
Ideal Video Lengths of Social Media Platforms:
Facebook- a video 2 to 5 minutes long is ideal to generate better engagements
Instagram- Through the IGTV feature you can even post a video with 60 minutes of duration whereas the recommended duration is 26 seconds
LinkedIn- A 30 seconds video can generate 200% times more conversions provided that the content is professional and informative
Pinterest- Recommended duration is from 4 seconds to 15 minutes whereas the idea video is a minute long only
Snapchat- The ideal video length is of 3 to 5 seconds whereas it caters 3 minutes long video ads as well
YouTube- The perfect video ad should not be more than 12 minutes long or at least 10 minutes.
Now that you know the exact duration preferable on the leading social media platforms, you must unlock the treasure of explainer video styles that are offered by every explainer video services.
Step #3- Choose The Right Style of Explainer Video
The outcomes generated through a video ad are undeniable. Marketers state that video ads help them generate better and greater leads. Around 73% of marketers have stated that after watching a video ad, users have downloaded their apps. So, when you know the potentials explainer videos carry why not pick the one that fits best with your business niche.
Every factor of your video impacts on its success from the content to the video type to its aesthetics. You simply have to be more attentive to selecting the right type and to help you out here is a curated list of some of the best video making styles and types.
2D Animated Explainer Videos
2D videos were created for entertainment purposes. It was famous among the kids which then rooted itself smoothly into the digital grounds. In the 2D video, everything from imagery to framework to animation is created in the two-dimensional frame. The color selection is kept closer to the reality and the animation is enhanced using top tools to gear up the online progress.
Usually, these videos are best to deliver a story. If you want to hit the emotional aspect of your target audience, you must plan on creating an explainer video. These videos require specialist skills and so for that its always best to hire a professional animated explainer video agency.
Here is a Traffic Ticket App illustrated in the 2D animation style:
The entire depiction is to captivating along with having a uniform color scheme to match the brand equity.
3D Animated Explainer Video
3D Animated Explainer Videos are one of the most expensive but utterly captivating videos. With a 3D video, you can surely boost your lead generation by indulging your viewers completely into the content. If you want to accelerate online visibility, try adding a character in your video as well.
The character will connect and interact with your target audience and help you reap greater benefits out of your creation. From selecting the right color scheme to creating a sound strategy of your video that can help you score the leading ranks, you have to be more intuitive into finalizing the aesthetics and content for a 3D animated explainer video.
See how the video without using much dialogues or text delivered the entire message so efficiently.
Motion Graphics Explainer Video
Using cinematic skills, animation and other visual effects, a motion explainer video is created. Usually, abstract shapes or logos may be involved in the video but there is no necessary need to involve characters. You do not need to make your character interact simply by setting graphics into motion you can captivate your target audience. The colors are kept sharp and diverse as aesthetics are the main element that can indulge the target audience.
Whiteboard Animation Explainer Videos
Whiteboard animation videos are one of the most used videos that help in delivering a certain message in a minimalist way. No matter how rich your message is, you can effectively engage the viewers. In a whiteboard animated video, you have to use only two basic color black and white which is usually the background. Apart from these colors, you can add your brand color as well to highlight the identity.
The video can have a character who presents the video by drawing it. If you are on a tight budget its good to go for a whiteboard animated video as it is cost-efficient. You do have to create complex imagery. Simply get a compelling script and get started with designing the scene. You can use pointers and shares too to add an appealing impact on your viewers. There is no need to add proper characters in your video. It simplifies the imagery and makes creating the video simpler.
Here is a video by Steven Johnson who used Whiteboard video making style to share his knowledge.
Live-Action Explainer Videos
In a Live Action Explainer video, you incorporate motion graphics and animation in the real setting with real humans interacting with them. The animated objects are added to support the content and to make the video more appealing. You can add text box highlighting the content the speaker is saying or add any objects to indulge the viewers. This makes even the boring video more captivating. If you look at its creation you will find out that a live-action video is far affordable than a complete animated video.
Airbnb has presented a fine blend of live action with animation to create its promotional video. The video is captivating and immersive from every aspect.
Typography Explainer Video
In a Typography video, the main struggle is to select the right font style. The major part of the video revolves around the text. The animator selects an appropriate font style, creates an engaging background and develops the video expertly. The typography video targets the message and reaches out to the audience most effectively. However, these videos are created using many other elements like colors, voice over and animated fonts to keep the appeal intact.
A Typography video is one of the simplest styles that can be created using any animated explainer video maker. Even if you have no highly professional skills, you can try your luck making these videos. You have to pay attention to three major areas here:
- Font Style
- Background Design
- Voice Over/ Background Music
Here is another video of Airbnb designing used the typography style. You can check the professionalism the video carries and how immersive its content becomes by setting it to motion.
Step #4- Compose The Video Script
The most important aspects of your explainer video are its script. To generate the outcomes, you target you need to have a killer script that can get into the shoes of your viewers and indulge them completely.
However, it’s not that simple to compose one. You have to understand the basic criteria and aspects that altogether impact in generating perspective leads. Is your script about the product or service? You need to be very defined towards your approach while keeping in mind how simpler you can be with your description. So, the basics involved in writing are listed as follow:
Quote The Problem
You need to first quote the problem your target audience is facing. IN this way, you tend to divert their attention towards your video. They will get more inclined towards knowing what you have to say about it.
Introduce Your Service
You need to then bring your service as the ultimate solution. If you are writing about a product, then you have to define its traits and features. Similarly, for service comes the benefits part. You have to tell your viewers how effective your service or product is for them.
Stay Logical but Professional
You have to use an utterly professional and interactive tone while composing your video script. Be interactive to garner attention. Explainer video production is more like talking to your viewers. Therefore, the script should be in that narration.
Add Value in Your Content
Do not simply brag your product or service, instead explain its traits and give information to your viewers. They should consider it worth watching. Explain how your solution is a reliable and why you are suggesting it. Highlight the unique aspect of your product and do not overemphasize it; desperately making it an eye candy.
Step #5- Storytelling: Trigger The Emotions
The most effective video is the one that can hijack the emotions of target viewers. If you want to boost your sales funnel you need to delve deeper into the market and search for the weak spot. Use that in your video and scoop your audience into your marketing campaign.
Write as if you are composing the script for a five-year-old. You have to get into an enthusiastic mode but use simple language to deliver your message. Your script should be comprehensive but written with a precise writing style. It should be indulging but not confusing. Think as if you are addressing a young kid who is curious to know everything but not be able to understand the complexities.
Step #6- Pick The Right Animation Tool and Software
Getting your hands on professional tools is a must. You must acquire the right resources to develop a video that can give wings to your brands to fly. So, here is a list of tools and software to make your explainer video process simpler and more efficient.
Adobe Animate CC
If you want to create an impressive 3D animated video you must learn to use Adobe Animate CC. one of the finest software. It comes with a bundle of features and options to make professional animation. Its HIDPI supported along with offering advanced coding to users. It can even allow you to practice camera enhancements. You can add greater value to your content by using exceptional tools and brushes. From enhancing the colors to creating better imagery, the tool is full of many options.
Poser Pro is most suitable for creating 3D animated videos. It offers storyboarding options along with brushes to add realistic appearances into the characters. You can indulge in producing the highest quality video making. The tool is best suited to create engaging aesthetics. Offering a broad toolkit to users, you can dive into a huge offering of brushes and options.
For 2D animated videos, DigiCel FlipBook comes as the most recommended tool. It’s simple and easy to use. Moreover, it’s flexible and offers the easiest way to design and create an animated video. You can indulge in scanning, drawing and painting. You can create an intuitive interface that can compel and captivate the audience. Animation is challenging but with this platform, you will find it getting simpler. In addition, putting the cherry on the top, you can use the software to sync music as well. You can make your video sound impressive and engaging.
If you are running short on your deadlines, iClone is the software you must get. It’s an utterly professional software bundled with a lots of features. With the quickest time to produce a video ad, you can add lots of objects, patterns and animated elements to enhance the overall look. Create organic morphs and make real-time visuals as well. In addition, you can indulge in on-demand community content. The software is fast and engaging. It’s impressive and professional to use.
Maya, promising animation software is best to use to make models and rendering. The software can design 3D and 2D backgrounds as well. You can animate your product via 3D rendering features the software has to offer. Creating realistic imagery is the best feature you can use. Maya is recommended to professionals who want perfect animation and most enchanting imagery. You can groom your animation using multiple features.
Step #7- Characterization & Aesthetics
To make your animated video impressive you may plan to create characters that can interact professionally with the audience. Apart from this, aesthetics should be captivating. But how? Always remember that your brand identity should be kept in mind before creating anything for your video. Pick the right color tone and create a balanced aesthetic. Your video should sound and look professional. Every single aspect should highlight the uniformity.
Step #8- Music & Sound Effects
Enhancements are necessary to add more value to your creation. A video can be made more impressive once you add background music or sound effects in your motion graphics. Whether you create a live-action video or a fully animated one, with the appearance of the objects you can add different effects it adds emotions in the video. Here are some sources from where you can get suitable music for your video.
MusOpen– You can get free music resources that include sheet music, and recordings
YouTube– It offers a massive collection of free music list which can suit your industry
Free Sound– It offers a huge Database of highly creative common licensed samples of audio music and recordings
Audacity- Search enthralling and refreshing music lists or you can create your own track as well
Audio Jungle- Browse bundles of royalty-free music for your video easily
Step #9- Add The Voice Over
Explainer videos have voice overs to deliver the message with clarity. Based on the region, the language is selected with the appropriate accent and tone. While selecting a voice-over artist, the company identity is kept in mind. If your brand depicts a juvenile and cheerful vibes. it’s best to hire a young artist with a refreshing voice.
The right voice over can add life into your video and enhance its effectiveness. Among the aspects that contribute to attracting the target audience voice over holds a major part. If your video looks appealing but has a dull or inappropriate voice over, it will not make your targeted progress and would distract your audience.
Moreover, voice-over artists are instructed to speak every word clearly. No need to go so fast that the artist begins missing out important details. There should be a smooth deliverance of the information to capture the attention and to keep the viewers involved. With tone pouring out the right emotions, your explainer video would do great if created with a suitable and interesting voice over.
If you want to do it on your own you can try out the software like Adobe Audition. Here you can record your own voice over and edit the voice as well to synchronize it with the video. There are features to improve the voice quality as well., That will reduce the background noise and would make your video more audible.
Step #10- Evaluate The Completed Version
Phew!! With a lot of breath-taking moments, sleepless nights just to create that most awe-inspiring character, an unending hunt for voice over artist and designers for your video, the perfect explainer video for your brand is ready to hit the market.
However, before you go online its better if you evaluate your video thoroughly. Ponder on every frame and its areas and see how well synchronized your video is. The appearance of text with the character’s movements and the transition of one frame into another, every aspect should indicate a flow and smoothness. Most importantly, check your content, there must not be any mistake in the text. Your efforts will go down the drain if your content losses its credibility.
Plan for the Launch
Gear up with a mind-blowing marketing plan. You cannot simply throw a video and expect hundreds of people to jump on your platform with your conversion counter blasting out with counts. Stay rational.
Think about how you can present your video on the platforms you have selected. The basic criteria to do social media marketing is to keep a uniform approach. When you post content on Facebook it will be same as that posted on other platforms except for minor changes. However, platforms like LinkedIn requires more professional and straight forward tone. So, keep all of these aspects in mind before making a move.
Upload The Video On Your Website
Apart from posting it on social media sites, you can upload your video on your website as well. The organic traffic to your site would likely to increase 5x time more by the presence of an explainer video.
How much does a 30-second animation cost?
A 30 second animation video that requires high quality and 3D or 2D animated frameworks would range between $2000 – $4500. The cost is influenced by the number of frames, quality requirements and the revisions you ask your animator to do.
How much does a 1-minute video cost?
A minute-long animated video can cost anywhere between $1,000–$5,000. The reason behind his huge cost bracket is because of the many styles explainer videos has the complicated requirements of the clients. If you want a 3D video you will have to stay prepared to pay the huge amount whereas a whiteboard animated video can cost around $2500.
Our Creative Work
Remarkable videos are the need of your brand today! It is hard for a business to make a distinctive image that instructs the viewer.
That's why we incorporate our utmost dedicated efforts in turning dreams into a reality.
Animated explainer video agency is gathered with a number of experts that are the professionals of different domains. We have diversity in our team which proves our wide servicing domain. We have an expert for every step of our video explainer process.
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Key Stats & Trends
As simple as it may sound, Animated Video Production is rather a challenge that only the monsters with a truly convincing passion can repress.
With loads of visual content at hand, and a perfectly dedicated team at work, Animation Explainer Video is on its way to make a difference.